[Music] [Music] so [Music] [Applause] [Music] [Applause] [Music] i love it [Music] i love it [Music] so [Music] [Music] [Music] you.
Everyone in the mobile world now acknowledges
the importance of industrial design as a competitive advantage. For a product to command a premium price,
it has to look premium first. Samsung today arguably is the leader when
it comes to making beautiful-looking phones but back in the day, almost 8 years ago to
be exact, Sony was in fact ahead of Samsung in the design department. When Samsung was using plastic even in their
flagship phones, Sony was releasing beautiful glass metal phones instead. The Xperia Z Ultra launched in 2013 is in
my opinion the best-looking Sony phone ever made. The handset was huge measuring at 6.4" While
calling a 6.4-inch device huge may seem ridiculous now, but back in the day, people had a different
mindset about display sizes that were acceptable on a device that's designed to sit in your
pocket. The device was also crazy thin at just 6.5mm
and you could use any ordinary pen or pencil as a stylus.
Also, it offered water resistance when offering
the feature wasn't even the norm. So the handset was unique in its own right
but for some reason, Sony didn't bother to release a direct successor to the Xperia Z
Ultra even though the handset was well received from the consumers. But it seems that may finally change as a
well-known tipster on Weibo has indicated that Sony could be planning to release a follow-up
to 2013's Xperia Z Ultra.
While there is not a lot of information to
work with, it seems the Z Ultra may not have a tall 21:9 aspect ratio. Instead, it could be wider much like the original
Z Ultra. If Sony is indeed working on this then I hope
it's a proper flagship and not a mid-range handset. Xperia Z Ultra was the first Sony phone that
I've owned and I absolutely loved it but the phone cracked in my pants pocket that wasn't
meant to hold a cell phone just 2 months after I got the phone. So looking forward to what Sony has to offer
with its successor. With that said, Sony keeps on losing money
for years at this point. To be precise, ever since 2017 Sony's mobile
division has been losing money year after year to the point a lot of experts were questioning,
should Sony just up and quit completely? Turns out that not quitting was a good decision
on Sony’s part.
This is because according to Sony’s latest
earnings, the company’s Xperia division has actually made a profit for the first time
in years. Sony announced that they made $254 million
for the fiscal year 2020 that ended in March 2021. That’s the first time since 2017 that Sony
hasn’t lost money through selling phones. Interestingly Sony actually sold fewer phones
this time as you can see from the chart. But despite that, they made profits simply
because they increased the average selling price of their phones by selling more flagships
and they also cut the costs for producing and selling those phones. So unlike LG Sony isn’t ready to give up
just yet and that's great news for the mobile industry which keeps consolidating into just
a handful of major brands. Of course, do consider subscribing for all
the latest tech news and as always I'll see you tomorrow…Peace out!.
Hello everyone, I’m Sony’s Dom I’m glad to introduce you to Sony’s latest flagship models Xperia 1 III full of photography black technology, and Xperia 5 III with a more convenient size Both phones are loaded with the best of Sony technology From photography, entertainment to game technology, everything is top-notch Both US flagship phones use Xperia’s most praised 21:9 large screen design As you may have guessed, both phones have top IP65/68 waterproof and dustproof capabilities Xperia 5 III uses Corning's sixth-generation Gorilla Glass mirror before and after, which is strong and durable The Xperia 1 III screen uses the latest Corning Victus™ Gorilla Glass mirror In order to highlight the distinctive depth and texture of this phone The back cover glass is processed to show a matte texture, and the metal frame is a matte texture Thinking of Sony It’s hard not to think of the innovation that it has been leading in the photography industry for decades.
Xperia 1 III and Xperia 5 III also continue to carry forward speed and beyond The cameras of both phones use Sony’s Alpha camera expertise Jointly developed with the latest Alpha 9 series professional single-lens camera engineers Renowned for its industry-leading auto tracking and focusing technology In addition, Sony also cooperates with professional photographers Assist in adjusting and redefining these techniques to create a stunning photography experience Take the new "real-time object tracking and focusing" technology as an example Based on last year’s acclaimed "Instant Eye AF" Sony launches the "Real-time object tracking and focusing" function in Xperia 1 III Xperia 5 III is also equipped with "Object tracking and focusing" function Using the most accurate and advanced autofocus technology from the Sony Alpha camera series Comprehensive sensing of face, eyes, colors, patterns, Xperia 1 III is also equipped with a 3D iToF range sensor to accurately measure distance Whether manual or automatic, can track the subject in the screen Allows you to take photos beyond your imagination and beyond your expectations of the phone camera Both phones are equipped with the industry's new "periscope telephoto zoom lens" Can easily switch between 70mm focal length and 105mm focal length In addition, this is also the first time you see a smartphone Mobile phone with periscope telephoto zoom lens combined with Dual PD sensor Able to focus instantly and accurately The pixel pitch is wider and the aperture is larger, which enhances the low-light shooting effect In addition to these new features, Shooting portraits is also more perfect and handy Thanks to the "real-time eye tracking focus" for precise focusing on human or pet eyes Of course, there is also 20 fps ultra-high-speed continuous shooting, with auto focus and auto exposure Xperia 1 III and 5 III are two new flagships, making manual settings easier Integrate Photo Pro mode together in the default camera program For faster access to panorama mode and background defocus mode It’s also a mode that the telephoto lens can support now You can click in the normal mode But if you want to be creative and shoot in RAW files Just click here to unlock the unlimited potential of Xperia 1 III and 5 III cameras Through the new external monitor function Whether Xperia 1 III or 5 III will be your perfect partner for professional cameras Allows you to check the focus through a larger and higher-resolution monitoring screen Make up the screen or even use the phone's network for live broadcast! Entertainment Both phones have made a significant leap forward Take Xperia 1 III as an example You can enjoy 21:9 CinemaWide 4K HDR OLED screen Provides an amazing 120Hz screen update rate in a mobile phone for the first time Whether the screen is scrolling up and down or sliding left and right, it is beautiful and smooth, and it takes advantage of mobile games…
Let's talk about that part later! Of course, Xperia 1 III and 5 III have excellent "standard mode" screen displays. Thanks to X1™ for mobile image processing technology, you can experience BRAVIA HDR precision enhancement technology in daily browsing More perfect audio and video content, richer colors, more refined details, and clearer contrasts of streaming movies Any streaming platform can expand the dynamic range of audio and video content and bring HDR viewing experience In addition, the "Director Mode" calibrated by Sony's professional screen Master Monitor shows unprecedented precision color Enjoy the original intention of the film director through the 21:9 movie ratio screen The entertainment experience is more than just beautiful pictures The sound effects should be equally moving and outstanding Xperia 1 III and 5 III not only retain the 3.5mm headphone jack and the front stereo speakers are evolved and upgraded When listening through wired headphones, the Xperia 1 III's volume effect is 40% higher than the previous generation.
64 00:05:07,359 –> 00:05:11,069 The same is true with the new "theatre-grade front stereo dual speakers" Two flagship new opportunities bring the latest "360 spatial simulation sound effects" This feature allows you to upgrade any music to surround sound effects to create a new immersive music experience Allows you to immerse yourself in music whether you are listening through headphones or theater-grade front stereo dual speakers The latest DSEE Ultimate digital sound quality restoration technology can improve the sound quality of all music, including streaming music services Through Sony's advanced audio AI technology, it can be automatically optimized to close to Hi-Res high-resolution sound quality Ok, now let’s take a look at the mobile game experience! Xperia 1 III and 5 III flagship new machines both provide 120Hz screen update rate But if you look closely at Game Enhancer (Game Enhancer) You can activate the Sony "Reduce Motion Blur" function and run a smoother playing experience with a 240Hz screen update rate! Don't jump out of the game enhancer yet, Continue to explore new settings and new features Helps to enhance the play experience and give full advantage to sparring 21:9 The screen does not need to be said, it will bring a wider field of vision You can see more surrounding details in the game Now you can also brighten the dark areas, and the surrounding field of vision is clearer! Brand new 10-band EQ sound effect equalizer, let you pull your own voice This setting is jointly developed with the professional game team SCARZ Help you hear the enemy's footsteps and gunfire more clearly Speaking of clear sound Through the built-in optimized microphone of the mobile phone, or 3.5mm wired headset Chat with teammates in the game will be clearer Because of Sony’s optimized microphone function A filter will be applied to the microphone to filter out background noise so that your voice can still be clear in the game Leading the team to triumph is easier and easier! In addition, if something good happens unexpectedly between games But you didn’t expect to press the screen to record before you win and get a high score Then Xperia 1 III and 5 III will keep you from being caught off guard Both phones have "30-second playback pre-recording function" Help you record, the first 30 seconds of pressing the record button And you can set 120fps high frame rate game recording so that you can share ultra-smooth video gameplay with friends, fans or followers These new features are related to the function settings of past game enhancers For example, the "HS power control" function can be used to directly supply power to the mobile phone system instead of battery charging and temperature control, and you can play longer It can also avoid Xperia's temperature rise during gaming Make your mobile phone perform better and have a longer battery life You can also adjust the screen update rate Tap the response rate and then tap tracking to meet your needs and game style In the focus setting, you can also customize the game setting as you like If you want to hide notifications or disable certain functions of your phone, make sure that the game is not disturbed Absolutely no problem Just activate "Do Not Disturb Mode" You can optimize the settings and put your full effort into the most competitive game Of course, you can also compete in the elite mode Because Xperia 1 II and 5 III are equipped with Qualcomm Snapdragon 888 5G mobile platform And Wi-Fi 6 and Sony’s smart connection function Make sure to connect to the strongest signal Analyze Wi-Fi signals before connecting through Sony's deep learning engine and predict possible network problems in the short term If certain Wi-Fi signals cause connection problems Your Xperia phone will continue to use mobile data Ensure the best connection quality As for battery life Xperia 1 III and 5 III have built-in 4,500mAh large battery capacity Equipped with power saving mode such as STAMINA Xperia smart charging technology and Battery Care can also extend battery life to up to three years for longevity and durability Using the included 30W fast charger, the power can reach 50% in just 30 minutes In addition, Xperia 1 III provides wireless charging and power sharing functions All in all, Xperia 1 III and 5 III show the best of Sony’s various mobile entertainment technologies Whether it’s the black technology of photography from Alpha cameras, you can take perfect and unforgettable photos "Standard Mode" is derived from the screen technology of BRAVIA TV, presenting unparalleled perfect audio and video content "Director Mode" (powered by CineAlta) allows you to see the original color of the creator Or the audiovisual and gaming technology accumulated by decades of professional excellence Bring a unique experience to each user These two flagship machines are equipped with everything amazing about Sony Will soon be launched all over the world For more information, please visit Sony Mobile official website