– Hey, David, I'm thinking about taking
a trip to Disney World. – [David L] That sounds fun. – Then I'm seeing ads for
Disney World on my phone. Is my phone listening to me? – This actually happened. It was a news broadcast, and tried to try use this as an example. – I'm going to Disney soon.
– Oh. – And I wonder if I should Airbnb there? – As I'm planning this trip to Disney and all of a sudden I'm seeing Disney ads. – It's almost like the app is listening to your conversation. – Was that really true? – No, in the way that they thought. But yes, in ways that
they didn't even realize. (imitates dramatic sting) – It's true that certain apps do have access to your microphone, because you gave them
access to your microphone.
For example, Zoom, if you wanna be able to talk
to people on a Zoom call, Zoom needs access to your microphone. But it's not true that these apps that have microphone access are constantly tapping our phones, listening for words and phrases that then they can send off to Google or some advertising network, and immediately send us targeted ads. – Right, but they don't have to do that. Because they have other ways to track what we're interested
in, where we're going, and we're gonna help you turn
a lot of those things off. But one of the really scary parts was the accelerometer data. The accelerometer is one of the
only features on your iPhone that doesn't have to ask permission to send the data to wherever
the heck it wants to.
The accelerometer is what
detects the minor vibrations. Let's say you're riding the bus. So, let's say I have turned off all the privacy features on
my phone, it's all customized, and I think I'm really safe. I get on a bus to New York City. David also has an iPhone, but
hasn't optimized his phone. What Facebook can do, and other apps, is they'll see that his accelerometer data matches mine exactly,
and then they just know that we're interested in the same things, they know we're going to the same places.
Because of that little bump data. So, we hope that in iOS
16, or as soon as possible, Apple gives us the ability to turn off that sending of
accelerometer data to everybody. – Similarly, your location, these tech companies can use your location and make connections if you have a spouse, and you start seeing your ads that your spouse might see. It's because they were able
to build that connection between your two phones, and now you're seeing their ads. – Yep, and it doesn't
even have to have GPS, it could just use your IP address at home. – It's also true that if you have Siri, hey Siri set up…
– Oh boy, here we go!
– Yep, there we go. It's also true that if
you have hey S-I-R-I set up on your iPhone, I don't wanna say it out
loud because it'll trigger, it's listening for those trigger words. It's not recording all of your
conversations all the time unless it happens to get
accidentally activated, and there have been issues with that. – If you're and Apple
person, and you're like, "Apple's better than the Android", and you wanna win an argument, we're gonna give you some ammo right here. – Yes. "Siri Data and your requests are not used to build
the marketing profile, and are never sold anyone." That is not true with Google and Amazon.
– Right, they're actually
using what you search for using the voice assistant, to build marketing profiles
and sell you products. So, is your microphone listening to you? In that case, yes. – But the truth is that everything you do is just being tracked. When you scroll on a social media feed and you pause on a video for 37 seconds, they've tracked that. When you've add something to your cart, and then you abandon that cart, that's been tracked. And they can also learn
from your patterns, Amazon is especially good at this. If you buy cat food every two weeks, don't be surprised that two weeks go by, and you start seeing cat food ads. There's also something
called frequency illusion. Let me read through what that is for you. "After noticing something
for the first time, there's a tendency to
notice it more often, leading someone to believe that it has a high
frequency of occurrence. Put plainly, the frequency illusion is when a concept or thing
you just found out about suddenly seems to crop up everywhere." So, bottom line is that
these big tech companies just have a million
different ways to track you.
What we're gonna do next is help you cut down on
those tracking mechanisms. – Right, we can't build walls,
but we can build fences. ♪ You've been out ridin' fences ♪ Build some fences so that what
you're doing in these apps is not then getting sent. The apps can't see into their
neighbor yards, neighbor's. – Neighbor yards.
– You get it. – Let's open the settings app. First thing we're gonna
do is go down to privacy, tap on that, and let's tap on Microphone. Let's just see which apps
can access my microphone. And right now, a whole bunch. Does Google Maps need my microphone? – I use it in the car for voice search.
– There you go. – It works like, half the
time, it's very frustrating. – So, something like Twitter, I don't upload my own videos
or anything to Twitter, I don't use view their Spaces thing… – Do you ever do their voice search? – Voice search, no. So, just ask yourself, "Does this app need
access to my microphone?" A lot of the time the
answer's gonna be no, sometimes it'll be yes. – If you're not sure,
turn it off to be safe. And then if you're using
the app in the future, it'll just tell you to come
back here and turn it back on.
– [David L] So, we just
wanna make you aware of that, but here are the real tips for you. Let's go back to the main
page of the settings app, we're gonna scroll down and tap on Safari. First thing to turn on,
Prevent Cross-Site Tracking underneath privacy and security. – Cross-Site tracking means
that when you're on one website and you go to the next
one, that next website can see what you were
doing on the first one. Or at least see that you came from there, and possibly what you were searching for. This is gonna help put some walls up between the websites you visit, so they can't see what
each other are doing. – Let's step back to Settings. If you use Chrome instead of Safari, scroll down and tap on Chrome, Allow Cross-Website Tracking, we're gonna turn that switch off.
I think Chrome intentionally did the opposite of Apple, here. – You do? Conspiracy? – Conspiracy.
– I think so. – Oh, I think so. Let's tap back to the
main page of Settings, and scroll up to Privacy. Similar to prevent cross-site tracking, let's tap on Tracking here. Allow Apps To Request To
Track, turn this right off. – Facebook hates this setting so much they took out full page
ads in the New York Times, and said that if we turn this setting off, we're killing small businesses. (dramatic sting) False. – Lie.
– Yep. This, when on, allows apps
to track your activity across other companies,
apps, and websites. It's just collecting all
this information about you, and you don't need it for anything. – Yeah, it's fuzzy too. It's like, if you don't
understand specifically what you're signing up
for, don't sign up for it.
– [David L] Turn it all off. Let's tap back to the
main page of Privacy, scroll down to Apple
Advertising, tap on that. Personalized ads, we recommend
turning this switch off. Turning off personalized ads will limit Apple's ability to
deliver relevant ads to you, but will not reduce the
number of ads you receive. – Probably won't. You're still gonna see high-quality ads because apps don't wanna
have low-quality ads alongside their stuff.
– Let's go back to the main privacy page, scroll up and tap on Location Services. As we mentioned, location is one way these companies can really
pinpoint who you are. And the word to look
out for here is always- – That's privacy, but
it's also battery life. So, whenever you see always, you're saying this app can
always drain my battery. And I think that's even more of a compelling argument sometimes. – [David L] So right now, Facebook has access to my location always, even when I'm not using Facebook.
– What the heck is the point of that? Sorry, Mark. – So, we'll just do While Using the App. Maybe if you want
Facebook to your location while you're using it, fine. Also be aware of Precise Location. When this is on, it's just a
more targeted location of you, also a battery issue. That's a pretty good start
in the Settings app itself, but there's even more. Because individual apps
also have their own personalized ad-tracking stuff in the app, and they're really burying, and it's very frustrating. – But I thought that
we just did everything to protect our phones, and you're telling me
that there's more to do? – There's always more to do. So, let's go to the home screen. – Jeez.
– Let's start- – Quite the journey we're on here! – [David L] Let's start with Facebook. So, on Facebook, tap on your account icon, lower right-hand corner of the screen.
– [David P] At least it's simple. – [David L] Yeah, it's not. Scroll down to Settings
& Privacy, tap on that. Then tap on Settings, then scroll down, and tap on Ad Preferences. Then tap Ad Settings, then scroll down to data about
your activity from partners. – Okay, if you're pulling
your hair out at this point, we don't blame ya. – Use Data from Partners,
turn that switch off. – Well, that was a lot,
but it's important.
I mean, you use data from your partners. – We use data that advertisers and other partners provide to us about your activity on
their websites and apps, as well as certain offline
interactions, such as purchases. – That has to do with the Facebook Pixel, which is on many, many websites. It's not nefarious, but it's the truth, and it is compromising your privacy. – Yes.
– I mean, it's not… It could be used nefariously. – One thing we noticed on Android is that they rather nicely, put Facebook and Instagram
right in one spot, not the case on my iPhone.
– Unbelievable! – So, let's do Instagram next. – Don't tell your Android friends that one 'cause they can use that against you. – Let's open up Instagram
and tap on your account icon, lower right-hand corner of the screen, then tap on that hamburger menu, upper right-hand corner of the screen. We're gonna tap on Settings. Tap Ads, tap Data about your
activity from partners.
Again, Use Data from Partners,
turn that switch off. How about Twitter? They are totally secure. – Yep.
– Just kidding. – [David L] Tap your account icon, upper left-hand corner of the screen, then tap on Settings, gotta
stroll down to find it, Settings and privacy. Tap on Privacy and safety, scroll down to Ad
preferences, tap on that. Turn off that switch
next to Personalized ads. – Unbelievable. I know that there are
a ton of settings here that we're talking about. If you're feeling overwhelmed, or stuck, or searching for answers, and you join our channel, we have a download of a free
PDF for our channel members, so it's not exactly free, but it'll walk you through
this entire process slowly, you can print it out. I know it's a lot. – You might wanna print it out, too, because maybe you update the app, sometimes these settings
get flipped right back on.
– Yeah, it's true. We'll stay in touch with you,
too, if there's new stuff. – They might move it around, they might hide it somewhere else when people start to catch on, and it gets a bit overwhelming. It was overwhelming for me when I was looking through all these apps, and trying to find all this
stuff and digging around. It just, it took a long time. – Well, yeah, I mean they
bury it six levels in. – [David L] Oh wait, there are more apps. – [David P] Oh, no. – Let's go back to the home screen, let's open up Snapchat. Tap on your account icon, upper left-hand corner of the screen, then tap on the settings gear, upper right hand corner of the screen.
We're gonna scroll down, under Additional Services, tap Manage. That's really descriptive. Tap on Ad Preferences, and you get a whole bunch
here, Audience-Based, Activity-Based, Third-Party Ad Networks. – Yeah, at least the explanations are extremely large and legible. – So if you've got poor eyesight, you're gonna be able to really read this. Turn these switches off,
Disable Third-Party Ad, and you're gonna see pop-ups. You will still see a similar number of ads if you disable this feature, but those ads may be less
relevant to your interests.
Disable. – You may be less profitable for us, AKA. – You'll make us less money. Let's do another app, how about Amazon? – Amazon, totally secure though, David. – Yeah, I'm not so sure about that. – Nope. – Tap on your account
icon, bottom of the screen, then tap on your account icon, upper right hand corner of the screen, scroll down to go to your account underneath the account section there. It's kind of a small button. – You're in the account section, but then you have to go to your account. – You're gonna start scrolling, start scrolling to App Preferences, all the way at the bottom,
tap Advertising Preferences. Here we go, submit your preference. Show me interest-based
ads provided by Amazon, do not show me interest-based
ads provided by Amazon.
Do not. After selecting Do not
show me interest-based ads, make sure you hit that Submit button, it's one extra step that they make you do. Make sure you get that "Thank you, your preferences
have been saved" notification. Otherwise, they will not be saved. How 'bout TikTok? – Uh, it's perfect. – Yeah, well actually, you
can't do this on TikTok because they have disabled to your ability to turn off personalized
ads in the United States. – In the United States! – If you live in the European union, you've got the GDPR protecting you. – Yep, O-G-D-P-R. – Yeah, so go into your TikTok settings… I wish I could show you how to do it, I don't know how to do it 'cause
I can't do it on my phone. – Yep, they used to let us do it, but now they're just selling our data and there's nothin' you can do about it.
– You could uninstall the TikTok app. – Well, yeah, but let's
not go crazy here, David. – Let's not go crazy. – People are not gonna stop using TikTok. – We hope this video helped
you answer the question, "Is my iPhone listening to me?" It's a nuanced answer of yes and no. – No. – Please give this video a
thumbs up if you enjoyed, subscribe to this channel
for more videos like this. – We'd love to have you
as a channel member, and a subscriber, and a video liker.
– Thanks for watching. How about TikTok? (yawning muffles speaker) – I'm just yawning. How about TikTok? It's super secure. – What does Dick's Sporting
Goods have to do with it? – Well, it's because it's
not related to Disney World, so then you'd see
uniforms for Disney World. You'd see clothes with Disney outfits. – Okay.
It's kinda cute, but it's not really a good example. (David L sneezes loudly) – Sorry.
– That's all right.
Make sure you get some other
lens there, David, geez. – Did it get on the lens? – No, I don't think so..