Mudita Pure: Your Minimalist Phone – campaign video

Hey Mark its 7:15. Time to check how many
likes your post got. Not bad. Hmm Rachel got a haircut. Oh look at that funny dance
Trevor's parrot did! And his mom's in Cancun, tropical. Oh look at that, no time
for your morning jog. Again. Love that parrot. And the kitten, hilarious!
Let's see what your friends have to say about it. Whoa! Look up! Watch out! Yeah well done. Looks like Dave went for his run. Yet another political scandal?
Do you remember this child star? Look at them now! Oh nice you have a date. This could
be a match. Really? Is it that urgent? There you go. Well I guess it wasn't a match. Maybe it's time for a change…
I'll show you something. Hi, we are the founders of Mudita. We want to introduce you to Mudita Pure. Meet Mudita Pure.
Designed to Enjoy Life. Offline. E Ink display makes reading more natural,
and without blue light emission.

We added a frontlight in a pleasant, warmer color. Designed to be simple in its form and functionality. Comfortable to hold, it brings to mind
the shape of a stone. We wanted to be sure you're using
the safest phone in the market. With a patented antenna Mudita Pure
has an ultralow SAR. MuditaOS is light, reliable and minimalistic. It gets digitally signed updates to make sure
that your privacy is taken care of. No internet. And it feels great.
But if you need to go online Mudita Pure can serve as
a data modem for your laptop.

Just connect it via cable. Most feature phones only work in specific regions.
We were surprised too. Pure has a global GSM module for
travelling anywhere in the world. Harman speaker gives high-quality
and natural sound. What else? And last but not least: Meditation timer. Worth giving a try. A simple yet very useful feature that helps you focus on the present moment. We started working on Mudita Pure 3 years ago. During our research
programme we built our first prototype with a unique antenna with low SAR. Pretty huh? Our designer didn't agree. The last three years helped us take the
design, components and quality to the next level.

Mudita Pure is designed and
developed in Europe. We've created a light and secure operating system. And handpicked every single component. I'll give you an example. Most phone producers
use pre-made PCB. But they weren't enough for our goals, such as less energy consumption, compatibility with an E Ink display and ultra-low SAR. So we decided to build our own PCB instead. You see, we tested all of the phones,
but they didn't meet our expectations. So we have created the best classic phone built with wellbeing and health in mind. The phone that inspires us to spend more quality
time and do the things that make us feel alive. Our mission is to promote a conscious
use of technology. Be a part of it and help us bring Mudita Pure to reality..

As found on YouTube

Android in Monochrome? | Blloc Zero 18 – exclusive first look

This video was sponsored by Skillshare. This is the Zero 18. It's the first phone from a Berlin based start-up
called Blloc. It's a minimalist smartphone built to get
rid of distractions, and the team behind it decided to completely reinvent the smartphone interface. I've spent a few days with two early prototypes,
so let's take a look. This is not just yet another standard Android phone. The Blloc Zero 18 wants to cure your smartphone
addiction, although you wouldn't know that it's unique from just looking at the device
itself.

In fact the notch on the front and the iPhone-like
back actually make this a fairly standard midrange Android phone for 2018. I like translucent back, but the hardware
certainly feels fairly generic. Makes sense. Blloc is a small startup, so the hardware
is probably off-the-shelf stuff from China. But as soon as you look at either the space-food
inspired packaging, or the company's fancy website, or as soon as you unlock the screen,
you notice that something is different. This phone and the company behind it is actually
rather unique. There are two modes on the phone that you
can switch between, and we will first start with the less extreme one that the company
calls "MNML (minimal) mode". It's basically just standard Android with
a monochrome launcher and a skin applied to it. If you open apps, they launch in monochrome
mode by default, because our monkey brains are apparently really easily distracted by
colors.

A cool trick here is that you can just tap
the fingerprint reader to toggle color on or off anywhere in the system whenever you need it,
like when you want to take a photo. It's pretty nifty, but that's pretty much
all there is to MNML mode as it's really only meant to be used when the other mode gets
a little too restrictive. Because Blloc mode is where the company wants
you to spend your time. This mode has 3 main screens, all in black
and white of course, and each one of them was designed with two goals in mind: to keep distractions in check as much as possible and to keep you from opening apps
as much as possible. By default, your notifications are shown on
the tiles as dots, and if an app annoys you, you can easily phase it out by hiding its
notifications, muting it, or reducing its brightness because dark stuff apparently attracts
your eyes a lot less.

Oh, and you can also lock individual apps
from here. Of course this is a grid of icons so you can
just use it to launch your apps if you need, but the company is slowly building out functionality
so you won't have to. After all, opening apps is usually the first
step to a user being sucked into an endless scrolling time waster. And uh, pro tip here: binge watching TechAltar
videos or scrolling through TechAltar tweets is definitely not considered a time waster,
so just keep watching. Anyway, as a start, some apps like Spotify let you do basic controls from the tile without opening the app and I was told that Blloc wants to add similar controls to most common apps in the future too.

The screen on the right is called the tree
which wants to be a unified communication hub. So the system automatically pulls out SMS
messages, phone calls, Whatsapp, Telegram, Messenger and other conversations from the
apps and puts them all into this page. You can then switch between channels like
Whatsapp or SMS per contact and have them all appear in one feed. All without opening an app and without having to care
or remember which service a person uses. Similar solutions were available on Blackberry,
with Blackberry Hub, as well as Windows Phone in the early days and as far as I know
neither of them ever really took off, but you know Blloc's solution is somewhat
different, so maybe this one will be a hit. And by the way, you might have noticed that
even navigation buttons are hidden in the Blloc UI, as all you do here is swipe either
to the right or to the left. Very minimalistic. To the left you have the last screen called
the root. Here you are supposed to type in commands
and have the phone serve you results.

So you can type "weather Berlin" to get the
weather, you can type "news" and select your source to get the headlines, you can
set up an alarm from here by typing in what you want and so on. Once again, the idea is to avoid opening apps
as much as possible. Now, all of this software is definitely still
a work in progress. Many of the integrations are pretty buggy,
there just aren't enough integrations yet, and it's unclear if Blloc can keep up with
all the changes in the future. After all, Blloc is hacking these integrations
into Android and into Android apps, so if those change the way they work,
these integrations might just break. I'm interested to see if the company manages
to fix everything before they release the phone in November, but even until then, I
like the ideas behind this phone and I just love how the software looks. Little details like the awesome boot animation
give it a character, a kind of Berlin hipster design vibe that I really dig. And if nothing else comes out of it, this phone will at least be a fantastic UI or UX design case study.

Anyway, the rest of the device is pretty much
a standard midrange Android experience. The Helio P23 processor is not too exciting
but at least the phone comes with 4 gigs of RAM and 64 gigs of storage so it feels reasonably
snappy. The screen is not an OLED which is definitely
a missed opportunity given how dark the interface is, but at least the fullHD LCD screen is
pretty good. The 3000 mAh battery is also pretty average
in this category, and the camera, well, it's too early to say given that this is an early
prototype, but so far it didn't seem too impressive. But of course real camera tests will have
to wait until we get the final device. Either way, this phone wasn't built to be
the best Android phone. It was built with a specific goal in mind. Blloc says your regular smartphones are functional,
but too distracting and most specialized phones like the Light phone are distraction free,
but not very functional. Blloc tries to integrate the best of both
worlds by keeping all of the functionality, but still shielding you from distractions
whenever possible.

And if that's what you are looking for, then
there aren't many alternatives on the market right now. And at 359 Euros, also including a full
year of insurance, I think it's pretty reasonably priced. I actually got to hang out with the Blloc
team quite a lot for this video and I always find it inspiring when just a handful of people have the necessary skills to build something cool out of nothing. If you have your own big ideas but don't know
how to turn them into a reality, go to Skillshare to learn the necessary skills. They have over 20,000 courses on entrepreneurship,
design, animation, photography or whatever you are interested in and right now I'm in
love with the design courses from Aaron Draplin. Such a great teacher and a huge character.

There are tons of really great courses like this one so if you want to get access to all of them for free for 2 months. There's a link in the description and using that link will really help my channel out as well..

As found on YouTube